Michael Baca

My name is Michael Baca, but most just call me Baca.

I’m a creative lead with an intense curiosity. Always looking for an honest and beautiful way to tell a story — about a product, brand, or human. I specialize in art direction, end to end content production, and conceptual thinking. I have extensive experience collaborating with and leading copy, design, animation, strategy, and junior creative teams.

My ethos is rooted in being kind and compassionate. I aim to bring positivity and a passion for the craft to every project, brand and team.

In my happiest moments, I am exploring outside with my two little kids, wife, and dog… and usually a camera and coffee.

I’m currently based in San Francisco working full-time as a Senior Art Director for BASIC® Agency @ Google.

For Commercial and Commissioned work, please visit my Projects page. I will provide the secret password upon request due to sensitive and confidential client material.

Select Clients

Lyft, AirBnB, Juxtapoz, Pandora Radio, Vans, Picsart, Chase Center, Google, Squarespace, Pinterest, Cult Gaia, Starbucks, Levi’s, Discovery Communications, Future US

Skills

Art Direction

Brand Storytelling

Photo and Video Production

Social Strategy

Consumer Marketing

Team Leadership

Design and Copy

Concepting & Brand Positioning

Career

2010 — Future US Publications | Video Producer & Editor

2011 — Discovery Communications | Associate Producer

2013 — Pandora Radio | Creative Strategist & Lead Photographer

2019 — Lyft | Lead Photographer & Editor

2021 — Google @ BASIC® Agency | Senior Art Director (Current)

Industry Recognition & Involvement

Webby Winner and Nominee

Clio Nominee

Cannes Lion Nominee

The One Club for Creativity

Active Mentor on APOSTROPHE Mentorship Program

AI-AP 40 Juror

Contact

baca4149@gmail.com

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